Change in a Day - Velda's Flower Shop |
OLDEST AND MOST WATCHED VIDEO |
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When the Time for Change has Come it's helpful to see a great example of time tested principles at work. Look at what was done is a single day to begin the process of renovation without closing down the business! Sales increased in the front area before the end of the day. Watch how that was possible. Show more stuff in less space and still be attractive and shoppable. 11 minutes
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Does merchandising and product displays still matter? Time passes. Trends come and go. But the best ideas in independent retail? They evolve,. They don't expire. In this interview — first recorded at the turn of this century when my first book Visual Merchandising & Display for Profitable Product Presentations was driving real results for indie shop owners — you’ll hear advice that’s been tested over decades. I've added a new intro and outro. 14:42 minutes.
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Your vibe is what you portray to the buying public through your Price, Place, Products, Presentations, and People. Are they working together to enhance your brand's vibe? Check and compare how these 5Ps can work for you and make quick changes to increase traffic, sales, and profits. DON'T DISCOUNT, DISPLAY
Why In-Store Displays Feel More Honest • Physical presence offers immediate verification — buyers can trust their own senses. • Human support allows questions, clarifications, and real feedback. • Contextual clues (e.g., pairing, signage, packaging comparisons) let buyers make informed decisions. • Time pressure is lower — people can pause, evaluate, and compare.•
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100% go by your store. Of that number, how many are you impacting by what they see outside? And then you also have 100% control over what you show shoppers inside.
Don't discount, display! Change or fix your vibe with some of these ideas. Increase traffic, sales, and profits. 
Both digital display ads and cross-merchandised in-store displays are forms of visual persuasion. One works in pixels, the other in physical space, both can • Stop the viewer
• Deliver a clear message • Guide behavior You can train retailers to treat their in-store displays like living ads—carefully composed, emotionally intelligent, and intentionally persuasive. 
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Goods to be sold, must first be seen. Retailers who know how to "Amuse and not confuse" make the shopping experience great.
Help your shoppers see at a glance where to go in your store. For browsers, keep them moving from one display to another because there's so much to see with no confusion. 
Brick-and-mortar retailers can thrive by combining the strengths of in-person shopping with strategic online marketing. Embrace the best of both worlds to build a resilient and successful retail business. I want my retailers to not feel so threatened by online sales with all this hype. I want them to know unlike everything on line, they are part of a local community who care.
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Is your appearance or that of your staff our of sync with your brand or the price point of your items?
Create a dress code that supports your price point and your brand. Even an apron ( think Home Depot Associates) can keep the focus on your brand and not confuse buyers/ shoppers. 
Trustworthy visual cues and in-store presentation impact the buyer's final moment of decision—especially when bridging online engagement with in-store follow-through.
• Instore retail isn't going away • Retailers can respect digital exposure • Double down on displays that create shopper's physical, in-store experience. 
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The ABC’s List – Your Retail Display Jump-start Discover how to Adjust your Attitude, Be Bold, and Control your Creative Construction. Learn the power of key A, B, and C words—from Attracting Attention to Balance to Cash Flow. This intro sets the stage for smarter, more effective visual merchandising with quick wins you can apply immediately.
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Ask the Right Questions – A is for Awareness and Action Great displays start with great questions. Learn how to target the right customer with the right product at the right time—by asking who, what, when, where, and how. This lesson helps you build displays with intentional impact, not guesswork.
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Bigger grabs attention—but smart scale and grouping techniques can make any product pop. Learn how to use Background, Border, and Balance to build bold, beautiful displays that stop customers in their tracks. Includes real-life examples from client projects and curated visuals.
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You have total control over what your customers see—and how they feel about it. This session shows you how to turn displays into a silent sales team with strategic product placement, fresh styling, and purposeful lighting. Keep it clear. Keep it compelling. Keep it profitable.
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Part 1: BOOST TRAFFIC AND SALES with Retail Repair.
Do you want to boost customer experience and increase sales? Cross merchandising, themed displays - show more product in less space, - tell a clear story to target your ideal customer, and - educate, motivate, inspire, and entertain shoppers. There's more to see in less space, but it's not cluttered, or confusing. Check out some examples from my customer's stores. Old, but good! This IS a video... keep watching! |
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MORE TO WATCH: https://www.youtube.com/@TodaysDisplays-wg3pw