Change in a Day - Velda's Flower Shop

When the Time for Change has Come it's helpful to see a great example of time tested principles at work and what was done is a single day to begin the process of renovation without closing down the business! Show more stuff in less space and still be attractive and  shoppable. 11 minutes

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Part 1: IMAGE CREATED + IMAGE MAINTAINED = TARGET MARKETING Your store's image is the picture reflected to the buying public and the community. There can be a difference between the image the store thinks it is projecting and the way the community perceives it. If you are not attracting enough of the right customers, you have the wrong image for the 5Ps... discover what they are in this four-video series.

Part 2: PLACE: Do a check on the image of your place, or property. Outside: 100% go by! What % of that are you attracting? See the list of ways to polish up the image of your storefront. Inside: You have 100% control of how your store's image on the inside to make the stage for your products, tell stories, and show shoppers how they will profit from purchasing them.

Part 3: PRODUCTS: Amuse, Don't Confuse. Shoppers get confused when there are no departments or categories for easy browsing. Learn why it's important to group and space displays based on Color, Pattern, and Style. Keep 80% of your products in Prime Selling Space.
PRESENTATIONS: Cash In on Creative Communication. Plan Product Presentation for Profit. Yours and your customers'. Create Feature Displays and separate them from back up stock.

Part 4: PEOPLE: How much do you think the appearance or dress code of staff affects the image of your store? " Appearance is not just a facade, but an important indicator of our capabilities, our attitudes, and our self image." Carol Ebersole, Image Consultant, LA Times.
PRICE: Are you discounting products all the time? STOP IT? Don't discount, display! Find out what you can do and why you should display before you discount to attract more attention AND keep up the profits. You can control the dollar value perception of your products by how they are presented at POP.

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Part 1: BOOST TRAFFIC AND SALES with Retail Repair.
Do you want to boost customer experience and increase sales? Cross merchandising, themed displays - show more product in less space, - tell a clear story to target your ideal customer, and - educate, motivate, inspire, and entertain shoppers. There's more to see in less space, but it's not cluttered, or confusing. Check out some examples from my customer's stores. Old, but good!

Part 2: STARTING POINTS FOR INSPIRATION.
Themes are built around a starting point for inspiration and with each I show examples from my client's stores. In this video the list is: 1. Pick-a-Product 2. Pick-an-Item 3. Pick-a-Color 4. Pick-a-Season 5. Pick-an-Event 6. Pick-a-Celebration... and then another seven in Part III. Last in Part IV is a 5 Step Method for Building Cross Merchandised Displays.

Part 3: SEVEN MORE POINTS FOR INSPIRATION
Added to Part 2 are 7 More ideas for inspiration for creating themed displays. Consider what you can to do generate more traffic to recognise and honour WITH displays of appropriate products from your store: - Motivate sales and recognise special interests in your community - Bring shoppers into your store during local fund raising events - Use signage to send clear messages and feature specific products.

Part 4: FIVE STEPS TO BUILD THEMED DISPLAYS
Follow these Basic 5 Steps to Building Themed Displays: - Cross Merchandise: Sell More Goods to More People FASTER! - Build very small, or very large displays depending on your space. - Make Themed Displays compact and dense to Show More Stuff in Less Space and - Minimize Visual Confusion with Focal Points: - THE EYE IS LIKE A FLY, LOOKING FOR A PLACE TO LAND!