hOW DO YOU KNOW IF YOU DON'T ASK?

HOW DO YOU KNOW IF YOU DON'T ASK?

When I am contacted by a prospect looking for Retail Repair help I will ask them a lot of questions before I can offer a proposal or recommendations.  Most of the time their stores are disorganised due to years of accumulating products which in the Gift and Tableware or Souvenir Industry, for example, don't really go out of style. 

Since I am now focusing on putting all my seminars, workshops, and Merchandising Methods Made Easy as online courses and YouTube videos, I decided to create a checklist called, "The Retail Repair Checklist". 

This asks some of the questions I ask, sometimes directly, and sometimes just as a note in my files. I believe that, just like taking our bodies, or our cars in for regular checkups, we should do the same with your stores. This is why several of my clients call me back periodically, especially when they are stuck with too much old stock.

Like our homes (and closets) where clutter can creep up on us until we don't see it anymore, Independent retail stores of any category of goods, can get that way.  Now I want to also say that is rarely the case in other cultures around the world. I grew up in India and going through the bazaars, or by little street vendors, every inch of space is used to show a product regardless of the Merchandising Methods I teach. They ARE the merchandising methods known to work in their societies.

Two problems I see with that is that they come into the industry trade shows in Western markets and display the way that works at home and don't get good results.  I always feel bad for them when I attend a trade show because most of what they offer is unique, beautiful, and could find a retail market here IF displayed to our expectations.   The other problem is attitude adjustments that have to be made, and it's really hard to give up any space for the eye to rest, or separate visually competing items for the same reason. 
 
In the typical 'Western" culture or experience, products are more organised and typically also color blocked to minimise visual confusion. My main saying is, "Goods to be Sold, Must First be Seen."  It's how they are seen that makes or breaks sales from browsing shoppers. 

So what I am saying is,,,if you are an  independent bricks and mortar retailer with lots of products to display, get your copy of this Retail Repair Checklist and ASK the questions rated BEST, GOOD, FAIR, NEEDS HELP... and evaluate your current condition to see if Today's Displays  can help you in any way.  Feel free to contact me as I have done virtual consult even years ago with photographs, and VHS tapes send in the mail!  

Here's where you can get your Checklist today.
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