Don't Discount... Display!
Tested and Tried, Time Honored Principles
for
Profitable Product Presentations at Point of Purchase
for
Profitable Product Presentations at Point of Purchase
Linda McKendry, VMP Display Consultant for 25 years. Consulting, Instructing, Public Speaking and Writing.
She EDUCATES, MOTIVATES, INSPIRES, AND EMPOWERS MERCHANTS
in the Science and Art of Merchandising and Display as it applies to Point of Purchase.
"Goods to be sold, must first be seen." VMP is to Sell MORE goods to MORE people... FASTER!
Learn how! Learn now!
She EDUCATES, MOTIVATES, INSPIRES, AND EMPOWERS MERCHANTS
in the Science and Art of Merchandising and Display as it applies to Point of Purchase.
"Goods to be sold, must first be seen." VMP is to Sell MORE goods to MORE people... FASTER!
Learn how! Learn now!
Time to Spare - Retail Repair - 4 Top Merchandising Method Keys
CA$29.95
CA$19.95
Use these 4 Top Key Merchandising Methods to increase
- Attention
- Traffic
- Sales &
- Spare TIME!
Follow the make-over of one of Linda's clients with before and after pictures.
VMP & Display Guide for Gifts & Tableware
CA$29.95
CA$19.95
- Attract More Attention
- Show More in Less Space
- Make a Little Look Like a Lot
- Use Risers Effectively
- Target Market to Increase Sales
- Choose Props that Work
- Build Themed Displays... and MORE.
VMP & Display - Apparel & Accessories
CA$39.95
CA$29.95
Ideal for brick & mortar shops, or direct sale markets.
- Get a Fresh New Look
- Improve Self Service
- Make Space for the New Season
- Don't Let Shoppers Take You for Granted
- 100% Go By your Windows... what % are you drawing in?
Today's Displays = Tomorrow's Dollars
QuickNOTES
These QuickNOTES are from Seminars given at International Gift Shows in North America. Four pages, with my personal sketches and notes give you the summary of the key ideas taught at each seminar with the same title. Get educated, motivated, inspired, and empowered to increase traffic, sales, and profits. Downloadable PDFs. $4.99 each
101 Polish Up Your Store's Image
CA$4.99
Polish Up Your Store's Image for your
- Price
- Place
- People
- Products
- Presentation - Maximize the ONE chance to make a good first impression.
102 - Cross Merchandising: Create Themed Displays
CA$4.99
Themed displays tell a story at a glance with
- an idea that unifies products and presentations
- a central message reinforced a variety of ways
- a core item or event from which to motivate sales
103 - ABC's of Effective Displays
CA$4.99
Make and Maintain Effective Displays.
A = Adjust your attitude
B = Be Bold and Brave
C = Control your Creative Construction:
104 - Abracadabra! Quick and Easy Display Changes
CA$4.99
Use these tricks of the trade to make quick and easy display changes with
- Props
- Products
- Packaging
105 - The Amazing Psychology of Color
CA$4.99
How to use color to
- Increase sales
- Target market
- Attract attention
106 - Christmas Store Displays: Festive and Fun
CA$4.99
Plan displays that begin in October and transition from Fall to Winter.
- Traditional & Non-Traditional
- Religious & Avant Garde
- Seasonal & Social
Every display should show a touch of festivity and fun.
107 - Instant Display Props
CA$4.99
Learn how to use the two kinds of props:
- Placement Props: tricks to propping up products for better display
- Presentation Props: reinforce themes and target market products.
108 - Shopper Stopper Displays for Apparel BASIC
CA$4.99
This QuickNOTE is packed with basic information:
- Why people buy
- Forces of change
- Needs consumers have
- What is "Image"?
- 7 Rules of Display
- 10 Elements of Merchandising and Display
- How to build displays
- Mechanics of Merchandising...
109 - Shopper Stopper Displays: Gifts & Tableware
CA$4.99
Displays that stop shoppers
- Make merchandise visible
- Give "light'n height' to rise and shine
- Use Signs to Sell
110 - 2 Show 'n Sell Your Goods with Profit Plus
CA$4.99
Show & Sell Your Goods with Profit Plus
- Attract more attention
- Target Market
- Show More Stuff in Less Space
- Theme & Scheme
