Linda McKendry
"Old, but good" Merchandising and Retail Design Consulting |
A Great retail resource Book 38 pages & images
Get FREE access to The Organised Retailer eBook.
These merchandising methods are still used today to make and maintain product displays will increase
- Attention: that’s positive and inviting to shoppers.
Traffic: more shoppers will want to check you out. Stop 'n Shop.
Sales: Don’t discount, DISPLAY! = Profits from current stock!
Spare TIME! You deserve to enjoy the fruits of your labors, pay bills, hire good people, and love retail! Goodbye to burnout!
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Tested and Tried, Time Honored Solutions for
Profitable Product Presentations at Point of Purchase
Profitable Product Presentations at Point of Purchase
I can't tell you the number of times I've gone into a retail store to evaluate it and the owners constantly apologise for having old stock, stuff that isn't selling, stuff that has been there too long. They believe that if they had the latest, trendy items, their sales would turn around. Nonsense! I say! Every item can be displayed in a multitude of ways to look new, fresh, vibrant, interesting, impressive, fun, and most of all communicate good dollar value! DON'T DISCOUNT, DISPLAY!
In Velda's store I took old items hiding in the back room, brought them out to the front showroom of her flower shop and displayed them with the methods I teach. I could see the shock on her face (and even shame) until shoppers walked in and were browsing them like they just arrived... AND better than that, her floral designers were picking them up and using them for arrangements! She began to constantly sell through each season of vases, along with the regular stock for babies, weddings, and other standard occasions.
In the book you will learn exactly what I do and why. It works for big box stores to a degree, but even better for smaller shops, boutiques, and specialty stores because you can
In Velda's store I took old items hiding in the back room, brought them out to the front showroom of her flower shop and displayed them with the methods I teach. I could see the shock on her face (and even shame) until shoppers walked in and were browsing them like they just arrived... AND better than that, her floral designers were picking them up and using them for arrangements! She began to constantly sell through each season of vases, along with the regular stock for babies, weddings, and other standard occasions.
In the book you will learn exactly what I do and why. It works for big box stores to a degree, but even better for smaller shops, boutiques, and specialty stores because you can
- be more creative,
- move things around faster, and
- keep your regular customers coming in to see what's new... many times.
Old but good! This is how my clients today, describe me... they keep hiring me for retail repair or design and I keep doing what I've always done! The methods, principles, and elements never change, because people are people! VMP (visual merchandising presentations) is what you SEE. Shoppers still react to what they see... in negative or positive ways. They still have expectations of what convenience and good service looks like in a store. The products have changed over the years, but the rules are still the same.
Scroll to bottom to get your copy of the checklist I use with retail clients.
Linda McKendry, Four Seasons Girl VMP Display Coach & Consultant for over four decades is still doing merchandising today.
Coaching, Consulting and Course Creating. I EDUCATE, MOTIVATE, INSPIRE, AND EMPOWER MERCHANTS in the Science and Art of Merchandising and Display as it applies to Point of Purchase. "Goods to be sold, must first be seen."
Coaching, Consulting and Course Creating. I EDUCATE, MOTIVATE, INSPIRE, AND EMPOWER MERCHANTS in the Science and Art of Merchandising and Display as it applies to Point of Purchase. "Goods to be sold, must first be seen."
VMP is to Sell MORE goods to MORE people... FASTER! Learn how! Learn now!
WHAT INDEPENDENT RETAIL CLIENTS HAVE SAID ABOUT ME...
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"I have to tell you that your name is mentioned at least four times a week! Linda said...Her book said...Her report said... Every time we approach our merchandising 'amuse, don't confuse, rise and shine, color, pattern, and style' ring in our ears.
Kelly & Denyse, Ganzee, GCS Barbados |
"We have been swamped with business. Our sales have increased at least 5 times. We are already sending in reorders for items we are sold out of. ... I guess we are a big hit downtown."
Life's Little Treasures, Boise Idaho, USA |
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Polish Up Your Store's Image
CA$10.00
Polish Up Your Store's Image for your
- Price
- Place
- People
- Products
- Presentation - Maximise the ONE chance to make a good first impression.
Create Themed Displays
CA$10.00
Themed displays tell a story at a glance with
- an idea that unifies products and presentations
- a central message reinforced a variety of ways
- a core item or event from which to motivate sales
ABC's of Effective Displays
CA$10.00
Make and Maintain Effective Displays.
A = Adjust your attitude
B = Be Bold and Brave
C = Control your Creative Construction
Quick and Easy Display Changes
CA$10.00
Use these tricks of the trade to make quick and easy display changes with
- Props
- Products
- Packaging
The Amazing Psychology of Color
CA$10.00
How to use color to
- Increase sales
- Target market
- Attract attention
Christmas Store Displays: Festive and Fun
CA$10.00
Plan displays that begin in October and transition from Fall to Winter.
- Traditional & Non-Traditional
- Religious & Avant Garde
- Seasonal & Social
Every display should show a touch of festivity and fun.
Instant Display Props
CA$10.00
Learn how to use the two kinds of props:
- Placement Props: tricks to propping up products for better display
- Presentation Props: reinforce themes and target market products.
Shopper Stopper Displays for Apparel BASIC
CA$10.00
This QuickNOTE is packed with basic information:
- Why people buy
- Forces of change
- Needs consumers have
- What is "Image"?
- 7 Rules of Display
- 10 Elements of Merchandising and Display
- How to build displays
- Mechanics of Merchandising...
Shopper Stopper Displays: Gifts & Tableware
CA$10.00
Displays that stop shoppers
- Make merchandise visible
- Give "light'n height' to rise and shine
- Use Signs to Sell
Show 'n Sell Your Goods with Profit Plus
CA$10.00
Show & Sell Your Goods for Profit Plus
- Attract more attention
- Target Market
- Show More Stuff in Less Space
- Theme & Scheme
my gift to you: Retail Repair Checklist
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Is your store working as hard as you are? This practical self-assessment tool helps independent retailers quickly spot what's holding back sales--whether it's cluttered layouts, outdated displays, or underused space. Use it as the first step to refresh your store, refocus your energy, and boost customer engagement.
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*DISCLAIMER - What sets me apart from other online business training is my proven system and methods, as well as my integrity - so I want you to know exactly where you stand. Note that individual results will vary. No results are guaranteed with the help of my training and recommendations. All the products and services I provide are for educational and information purposes only. While my client testimonials of success are verifiable, this does not mean you will get the same results. There are those who will NOT experience any increase in traffic, cash flow, or profits from my program, because individual results depend on determination, hard work, and ability to follow directions and understand the illustrations and examples given.